In a world where news feeds and social media broadcast what friends are experiencing, the fear of missing out propels millennials to show up, share and engage: a driving force behind the experience economy. Nearly 70% of millennials report experiencing FOMO, and 60% report making purchases because of it.Īs Eventbrite reports, “For millennials, FOMO is not just a cultural phenomenon, it’s an epidemic. ![]() There’s a reason marketers try to build a fear of missing out within their campaigns: it works, especially among digitally-connected consumers and younger generations. Simply put, a countdown timer in emails is a visual representation of a countdown clock thats embedded in your email, with the aim to make consumers act on the. Act today! Download now! Register before it’s too late! Order before we’re sold out! As marketers have come under more and more pressure to drive immediate contributions to the bottom line, they’ve needed to find new ways to generate quick conversions.įrom broadcast commercials to direct mail, display ads to Facebook posts, marketers’ messages are often jam-packed with urgency. The inclusion of urgency in marketing is a time-honored art that has evolved into a sophisticated science. Read fast, this blog will self destruct in 10…9…8… The Power of FOMO Add email countdown timers to your newsletter and get the maximum sales conversion. It can complement any campaign, target any audience, and support any part of the customer journey.īut email has traditionally had one key shortcoming, at least compared to other marketing channels and tools: it’s not great for creating urgency or building immediate anticipation.įortunately one simple tactic, embedding a countdown timer in email, can mitigate that weakness and create the compelling ‘fear of missing out’ feeling that marketers love so much. ![]() Step 6.One of the beautiful things about email is how versatile of a tool it is for marketers. After that, paste the copied link in the Image URL as shown below:īelow is an image please check the published page for the same. ( Click here to learn how to add a block). Step 5. Hover over the email body/message area and choose to add a new block and click on the image icon. Step 4. Open the email editor of any particular email in which you want to add a countdown timer. ![]() Login to AiTrillion and in go to create the campaign. Step 2. Copy the link generated in the src attribute of the code. You can then specify the end date and time it will count down until, and customize the background color and countdown style. Drag and drop it into the desired position in your email. Perfect for limited time offers, sales alerts, and events. Customize your email timers and insert into emails with a short code snippet. Step 1. First, customize and generate the code of the countdown timer as per requirements from here – Locate the countdown block in the left-hand menu. The highly visual appearance of MotionMail countdown timers instantly communicates the concept of limited-time status and builds anticipation for upcoming events. Run when email is sent This evergreen timer type lets you create countdowns to be started when the. Perfect for evergreen email drip campaigns and cold email messages. The pasted image will start counting down immediately. Right-click it and select ‘Copy image’ (or Ctrl-C) Then click where you would like it to go and type Ctrl-V. Just use a simple copy and paste: Simply select the countdown timer you want. Countdown clock will start when a recipient opens email message, and the timer is unique to each subscriber. You can add countdown timers to emails, to meeting invites and to other appointments. ![]() This post tells how to connect a countdown timer to a gmail mailing list and get maximum sales conversion. This post outlines how to include a countdown clock to the gmail newsletter. The most prevalent options to create countdown timers are Sendtric and CountdownMail. Run when email is opened This timer type is an evergreen type. Gmail is the most popular email service, you can also use it to do promotional mailings. These services allow you to customize the timer and produce a snippet of code accordingly which can be added to the email templates. While AiTrillion doesn’t have a built-in countdown timer functionality for emails, you can add these by using several third-party countdown timer generators. How to add Countdown Timer in Email Template Countdown Timer Bar can help you add a sense of urgency to your sales events, make your customers feel they must act now to avoid missing out on something important, and drive more sales.Īdding a countdown timer in email templates is a great way to create urgency for sales, promotions, or holiday messages.
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